Summary
Build Emotion is a marketing activity tracker for indie hackers, solo founders, and small teams. It helps users log every marketing action, build streaks, store promotional content, and track consistency across multiple projects.
The product philosophy is "learn marketing by doing it" — guided action, streaks, and visible progress instead of passive courses.
Target Audience
- Indie hackers who struggle with marketing consistency
- Solo founders juggling product development and marketing
- Small teams that need marketing visibility and accountability
Core Features
- Log marketing activities (social posts, directory submissions, emails, ads, SEO, and more)
- Track marketing streaks — consecutive days of promotional activity
- Store promotional texts for different platforms (directories, social, email)
- Upload and organize promotional images and screenshots
- Visual activity calendar (heatmap) to spot gaps and patterns
- Channel analytics — see which marketing channels you use most
- Multi-project dashboard — manage marketing for multiple products
- Google Analytics integration — see traffic trends alongside marketing activity
- Emotion-driven project setup — tag projects with emotions they evoke (trust, excitement, joy)
- REST API for programmatic activity logging (e.g. automated SEO bot integrations)
- Public project pages and leaderboard for community visibility
- Directory submission tracker with filters (DR, traffic, pricing, language)
- Website health check tool
Pricing
Monthly plan: early-adopter pricing from $7/month (increases to $9 and $14 as customer tiers fill). Includes 7-day free trial.
Lifetime deal: $59 one-time (limited availability; price increases to $99 after early deals sell out).
- Track projects and store promotional content
- Make marketing activities public and boost domain rating
- Google Analytics integration
- Unlock all directories
- API for automated promotion tracking
API Overview
Build Emotion exposes a REST API for projects, marketing activities, and promotional texts.
Authentication: Bearer token (API key from Settings) or X-API-Key header.
Base URL: /api (Next.js BFF proxy to Django backend).
- GET /api/projects/ — List all projects
- POST /api/projects/ — Create a project
- GET /api/projects/{project_id}/ — Get project details
- PATCH /api/projects/{project_id}/ — Update a project
- DELETE /api/projects/{project_id}/ — Delete a project
- GET /api/projects/{project_id}/marketing-activities/ — List marketing activities
- POST /api/projects/{project_id}/marketing-activities/ — Log a marketing activity
- GET /api/projects/{project_id}/promotional-texts/ — List promotional texts
- POST /api/projects/{project_id}/promotional-texts/ — Create promotional text
Agent-Friendly Surfaces
This site provides machine-readable content for AI agents and crawlers.
- /llms.txt — Site overview and navigation index for LLMs
- /md — Markdown mirror index (token-efficient page content)
- /facts — Consolidated facts page (this content in HTML)
- /sitemap.xml — Full URL discovery including blog and public projects
- /robots.txt — Crawler rules with explicit AI bot allow-list
- /api-documentation — Full REST API documentation