Quick, actionable tips so you spend less time guessing and more time shipping.
Don’t try to be everywhere. Pick Twitter/X or LinkedIn (or both) and show up there consistently. Add directories, your blog, or email once you have a rhythm.
Submit to Product Hunt, BetaList, Indie Hackers, and niche directories in your space. One submission = one logged action. Do a few per week rather than all at once.
Reddit, Hacker News, Slack/Discord groups, and Facebook groups work when you add value first. Share updates, answer questions, then mention your project when it’s relevant — not as a drive-by link drop.
Blog, newsletter, and email list are under your control. One post or email per week counts as marketing. Repurpose the same idea across channels instead of creating everything from scratch.
Consistency beats volume. Block 10–15 minutes at a fixed time (e.g. after morning coffee) to post, reply, or log one marketing action. Streaks work because they remove the “when” decision.
Launch day, new feature, or small update = content. Share what you built and why. “I just shipped X” is a valid post. Don’t wait for the “perfect” moment.
For Twitter/X and LinkedIn, mornings (e.g. 8–10) and early evenings often get more eyes. Test a few times and stick to what fits your schedule — sustainable beats optimal.
Write several tweets or posts in one sitting, then schedule or post them over the week. Log each one when it goes out so you see your activity and keep the streak alive.
Free startup advice, library, and application deadlines. Useful even if you're not applying — read their essays and watch talks to sharpen how you think about building and promoting.
news.ycombinator.com →The most important thing is the headline. Don't promote yourself — write about your story, your struggles, and technical stuff.
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